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Letter "V" » viewers
«You have only 30 seconds in a TV commercial. If you grab attention in the first frame with a visual surprise, you stand a better chance of holding the viewer. People screen out a lot of commercials because they open with something dull... When you advertise fire-extinguishers, open with the fire.»
«When a show fails to destroy the competition-and it can fail while attracting 20 million viewers-it is itself destroyed.»

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