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Letter "B" » brand
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«You now have to decide what 'image' you want for your brand. Image means personality. Products, like people, have personalities, and they can make or break them in the market place.»
Author: David Ogilvy
| Keywords:
brand, Branded, branding, brands, market, personalities, products, the market
«To establish a favorable and well-defined brand personality with the consumer the advertiser must be consistent. You can't use a comic approach today and a scientist in a white jacket tomorrow without diffusing and damaging your brand personality.»
Author: Morris Hite
| Keywords:
advertiser, brand, comic, comics, consistent, consumer, damaging, defined, diffuse, diffused, diffuses, diffusing, establish, favorable, jacket, jackets, scientist, The Advertiser, well-defined
«You know why Madison Avenue advertising has never done well in Harlem? We're the only ones who know what it means to be Brand X.»
«To know a person's religion we need not listen to his profession of faith but must find his brand of intolerance»
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