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Letter "C" » Christophe Bezu Quotes
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«With television you may reach a mass of consumers, but people switch channels so often it is hard to tell who is actually watching. The cost of investing in the game is much cheaper than a television ad - especially during the World Cup - and it has other unique advantages.»
Author: Christophe Bezu
«With the game, we do more than offer to sell our consumers a product. We entertain them, exchange with them and make them part of our brand.»
Author: Christophe Bezu
«There are many more online freaks in the community of young Asians than in Europe or America. Asia is the world's precursor market, with more innovation in this field than anywhere else.»
Author: Christophe Bezu
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