PRIMARY AND SECONDARY MARKETING RESEARCH How Can My Organization Benefit Abstract When conducting market research some questions are not adequately answered by secondary data, the market researcher must collect primary data. The success of a survey hinges most significantly on the willingness of respondents to provide the desired information. In this paper, we shall cover primary and secondary marketing research and how it would benefit my corporation. PRIMARY MARKET RESEARCH Why bother with market research? …showed first 75 words of 1290 total…

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