Use the Marketing Techniques and develop a company dealing with the childcare industry in Malaysia
Title: Use the Marketing Techniques and develop a company dealing with the childcare industry in Malaysia
Category: /Business & Economy/Marketing and Advertising
Details: Words: 3373 | Pages: 12 (approximately 235 words/page)
Use the Marketing Techniques and develop a company dealing with the childcare industry in Malaysia
Category: /Business & Economy/Marketing and Advertising
Details: Words: 3373 | Pages: 12 (approximately 235 words/page)
Introduction
Childcare Industry is a type of services sector and it is one of the most promising service sectors because it is one of the fast developing sector in Malaysia. Since 1970s, the Malaysian Government emphasized the importance of education and childcare and this create more golden opportunity for marketer to choose childcare service as their target market. The childcare service has its own target market consisting of all actual and potential consumers of childcare …showed first 75 words of 3373 total…
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…showed last 75 words of 3373 total…Marketing.6th Ed. McGraw-Hill, New York, United States.
Evan, J.L, Ismail, K. (2001), "ECD Policy in Malaysia", UNICEF, Malaysia, No 17. pp.1-6.
Kotler, P, Brown, L, Adam, S, Armstrong G. (2001). Marketing, 5th Ed. Prentice Hall, Sydney, Australia.
Star, I. (2002), "Tax Relief on preschool and childcare fees sought", The Star, 15 Sep, p19.
Palmer, A. (2001). Principles of Services Marketing. 3rd Ed. McGraw-Hill, Glasgow, United Kingdom.
US Census Bureau, "Population Pyramid of Malaysia". http://www.census.gov/ (2002)
5 October 2002.
