Marketing "North American Philips Lighting Corporation: Project shopping Cart" The Project Shopping Cart by the North American Philips Lighting Corporation was a disaster. The project was supposed to introduce the new Norelco light bulb to the market. The Norelco's product mix was suffering at this time and needed to find a way to improve it gross margin, but the project did not help. The projects goal was to get the light bulbs in grocery and …showed first 75 words of 616 total…

…showed last 75 words of 616 total…slowly entered into the market. If more utilizing of the four aspects of the marketing mix would also benefit the company. The packaging could have been more a pealing to the eye and would help the brand stick out over its competitors. GE is a strong company and should have been studied to see if anything they did could help the Norelco brand to get started better, such as looking at how GE got started.