This essay discusses some of the aspects as to whether or not it would be wise for Proctor and Gamble to enter the Asian market.
Title: This essay discusses some of the aspects as to whether or not it would be wise for Proctor and Gamble to enter the Asian market.
Category: /Business & Economy
Details: Words: 1414 | Pages: 5 (approximately 235 words/page)
This essay discusses some of the aspects as to whether or not it would be wise for Proctor and Gamble to enter the Asian market.
Category: /Business & Economy
Details: Words: 1414 | Pages: 5 (approximately 235 words/page)
Procter and Gamble is well known as one of the worlds leading companies in the area of consumer goods. As a multinational company, their strategy must vary greatly based on the country they are marketing their products in. In the case of Procter and gamble's expansion into China, I believe the reason they expanded into China is obvious, Profit. With a population of more than one billion people, China is a country that is full
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traditions, and welfare, as well as implementing their knowledge of Chinese customs into their advertising has turned this venture into a profitable one for Procter and Gamble. The company has great expectations for the Chinese market and hopes that it will, in the very near future, be a close second if not surpass their U.S. market. At the rate that they are going, I believe it will be even sooner than the company anticipates.