The emerging marketing issue in the pharmaceutical industry
Title: The emerging marketing issue in the pharmaceutical industry
Category: /Business & Economy
Details: Words: 4812 | Pages: 18 (approximately 235 words/page)
The emerging marketing issue in the pharmaceutical industry
Category: /Business & Economy
Details: Words: 4812 | Pages: 18 (approximately 235 words/page)
1. Introduction
The pharmaceutical industry is an important sector in the worldwide economy and it has a crucial role. It is discovering, developing, manufacturing and distributing quality medicines. Innovation in research and development (R&D) has controlled threatening diseases, improved life quality and increased the average life expectancy during the past few decades.
The majority of the global pharmaceutical sales come from 3 main markets: North America, Europe and Japan. (See appendix I) More precisely,
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org.uk
*<Tab/>http://www.bccresearch.com
*<Tab/>http://www.black-collegian.com
*<Tab/>http://www.bupa.co.uk
*<Tab/>http://www.drugtopics.com
*<Tab/>http://www.frontlinesmc.com
*<Tab/>http://www.imshealth.com
*<Tab/>http://www.researchandmarkets.com
*<Tab/>http://www.reutersbusinessinsight.com