Introduction According to Hill and Jones (2004 p 37) an industry is a number of companies which offer similar products (services) that please the same customer needs. 'There are around one billion tyres produced each year across the globe' (Tyres recycling 2004) and 'they are one of the most important safety components of any vehicle' (Consumers Reports 1997). This creates an industry which serves a functional need to all drivers. The industry provides all automobiles with a vital component …showed first 75 words of 1481 total…

…showed last 75 words of 1481 total…Palmer, A.T, Dawson, C. Muller, J (2002). MICHELIN ROLLS, Issue 3801: pg 58-62; 9/30/2002; Business Week The Business (2004). Retrieved on the 10th February 20:10 from the Mintel Website http://www.Mintel.co.uk The Tyre Industry - Market Report (2005). Retrieved on the 14th of February at 19:45 from the World Wide Web: http://www.researchandmarkets.com/reports/304586 Tyre Recycling (2004). Retrieved on the 14th of February at 18:20 from the World Wide Web: http://www.researchandmarkets.com/reportinfo.asp?report_id=227599