THE BOEING COMPANY: STRATEGIC AUDIT I. CURRENT SITUATION A. Current Performance Boeing performance has been outstanding for the past few years. Their Return on investment rose from three percent to 6 percent from 1998 to 1999, but it did drop to five percent in 2000. In 1996 Airbus claimed 42% of the market share, while Boeing had 64%. Boeing is looking at falling below the 50% mark. Boeing's profits have been doing quite well. They have risen drastically in the past few years, …showed first 75 words of 10581 total…

…showed last 75 words of 10581 total…of the United States. 7th ed. Lanham: Bernan, 2001. The Boeing Company 2000 Annual Report. <http://www.boeing.com/companyoffices/financial/finreports/annual/00annualreport> Toutant, Charles. "Five Years After TWA 800 Crash." American Lawyer Newspapers Group, INC July 23 2001. Von Bergen, Jane M. (2005): "Affair sinks Boeing's CEO," The Philadelphia Enquirer (March 8, 2005). <http://www.philly.com/mld/inquirer/11076595.htm> Whiting, Meridith A. "Hiring Workers with Disabilities." Across the Board Nov/Dec 2001: 87-88.