Subliminal Messages: Truly A Psychological Battle Imagine a typical day. You wake up, run to class, hurry to another stressful day of work, waiting for the clock to reach that glorious hour, only to become engulfed in the congested traffic. The hum of the radio attempts to calm you, but only makes you more anxious with the messages of sales and blowouts. After such a hectic day, you open the door to your house, and …showed first 75 words of 2735 total…

…showed last 75 words of 2735 total…seen craze. Considering subliminal messages are something that is below our perception, it is hard to regulate them, and therefore hold advertising companies accountable. However, if the advertisements are below our awareness, and there is no real influence on our thoughts, what harm are they doing? This is the question that Congress and the ACLU are being forced to deal with. The subliminal battle seems to be an endless conflict, with no winner in sight.