Introduction As the worldwide economic concession is spreading, competitions in almost all of industries are becoming more intense at a global scale. Marketers, therefore, must make sure that all of marketing mix strategies employed are working effectively at all the time. Advertising is probably one of the most common tools that marketers used to reach, lead, impress, and surprise the target customers. Being an important part of the Integrated Marketing Communication (IMC), advertising can be …showed first 75 words of 1878 total…

…showed last 75 words of 1878 total…to deliver right messages successfully. Bibliography: Belch, George and Michael Belch (2004), Advertising and Promotion: An Integrated Marketing Communications Perspective, 6th edition, Irwin/McGraw-Hill. Jones, J.P. (1999), The advertising Business: Operations, creativity, media planning, integrated communications, Sage Publications, Inc. Rossiter, John and Lary Percy (1987), Advertising & Promotion Management, McGraw-Hill. Useful websites: www.canon.com.au www.abc.com.au www.idc.com.au www.acer.com.au www.acercm.com.au www.pcworld.com.au