Strategic Planning - Amazon.com Case Study
Title: Strategic Planning - Amazon.com Case Study
Category: /Business & Economy
Details: Words: 608 | Pages: 2 (approximately 235 words/page)
Strategic Planning - Amazon.com Case Study
Category: /Business & Economy
Details: Words: 608 | Pages: 2 (approximately 235 words/page)
1. History Background & Development
Jeff Bezos was researching the Internet in the early 1990s when he realized that book sales would be a perfect fit with e-commerce because book distributors already kept meticulous electronic lists. Bezos founded Amazon.com in 1994. After months of preparation, he launched a Web site in July 1995 and had sales of $20,000 a week by September. Bezos and his team kept working with the site, such as one-click shopping, customer reviews,
showed first 75 words of 608 total
You are viewing only a small portion of the paper.
Please login or register to access the full copy.
Please login or register to access the full copy.
showed last 75 words of 608 total
be the best online bookstore in the world.
7. Analyze Structure and Control Systems
<Tab/>I was unable to find any reference to this in the reading.
8. Recommendations
<Tab/>If Amazon continues accumulating debt and making little profit it's future is limited. I recommend expansion of this company's product line, paying off the long-term debt, and to remain focused on becoming the best Internet retailer in the industry.