STEREOTYPING IN MEDIA Over the years, media representation and portrayals of Native Americans and visible minorities have come under increasing scrutiny. Negative stereotyping, under-representation and tokenism, which means making little or no effort to give minorities the same opportunities that the majorities are given, are the most common charges that have been brought up against advertisers and news and entertainment media. Mass media portrayals of Native Americans and racial minorities are as likely to inform …showed first 75 words of 721 total…

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