SUBJECT: Internet promotions within Renuzit's IMC
Title: SUBJECT: Internet promotions within Renuzit's IMC
Category: /Business & Economy
Details: Words: 486 | Pages: 2 (approximately 235 words/page)
SUBJECT: Internet promotions within Renuzit's IMC
Category: /Business & Economy
Details: Words: 486 | Pages: 2 (approximately 235 words/page)
MEMORANDUM
TO: Renuzit Senior Management
FROM: ---------------
DATE: 15 May 2004
SUBJECT: Internet promotions within Renuzit's IMC
Sales promotion has been defined as a direct inducement that offers an extra value or incentive for the product to the sales force, distributor, or the ultimate consumer with the primary objective of creating an immediate boost in sales. Consumer oriented sales promotions include coupons, sampling, premiums, bonus-packs, price-off, rebates, contests, sweepstakes, and event sponsorships. These promotions are directed at
showed first 75 words of 486 total
You are viewing only a small portion of the paper.
Please login or register to access the full copy.
Please login or register to access the full copy.
showed last 75 words of 486 total
could only improve sales and customer satisfaction.
1) Sales Promotions on the Internet
http://www.usenix.org/events/ec98/full_papers/kumar_promotions/kumar_promotions.pdf
[Accessed 15 May 2004]
This site describes the use of internet, and software needed for the distribution of internet coupons.
2) Renuzit
http://www.renuzit.com/
[Accessed 17 May 2004]
Site contains information regarding new products, crafts, testimonials, and ideas.
3) Armstrong, Gary - Kotler, Philip (2003) Marketing: An Introduction 7e Upper Saddle River: Pearson Education, Inc.