Research Methodology
Title: Research Methodology
Category: /Business & Economy
Details: Words: 1194 | Pages: 4 (approximately 235 words/page)
Research Methodology
Category: /Business & Economy
Details: Words: 1194 | Pages: 4 (approximately 235 words/page)
Methodology
The term methodology refers to the way in which we approach problems and seek answers. Jankowicz (1995) says that a methodology is analysis of, and rational for, the particular method or methods used in a given study, and in that type of study in general.
Research methods
Research methodology refers to the research process, the procedural framework within which the research is conducted. This methodology is defined by Leedy (1989, cited by Remenyi et al, 1998, p. 28)
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By restricting the answer set, it is easy to calculate percentages and other hard statistical data over the whole group or over any subgroup of participants. Closed format questions also make it easier to track opinion over time by administering the same questionnaire to different but similar participant groups at regular intervals. Finally closed format questions allow the researcher to filter out useless or extreme answers that might occur in an open format question. Http: 3