Primary research.
Title: Primary research.
Category: /Business & Economy
Details: Words: 425 | Pages: 2 (approximately 235 words/page)
Primary research.
Category: /Business & Economy
Details: Words: 425 | Pages: 2 (approximately 235 words/page)
I was asked to produce a marketing strategy for a new or existing product. I have decided to do a new product. In the production of this product, I have been asked to investigate the following;
- How the strategy is based on the principles of marketing
- Use sources of primary and secondary marketing information
- Analyse the impact of the external environment on your marketing decisions
- Analyse the marketing context and decide
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was most popular.
From figure 9, I was able to see what type of bread consumers preferred the two most popular were Baguette and flat bread.
A large number of people were willing to pay between ₤1.30-₤1-50 for the product (as shown in figure 11)
Most people were not bothered how the product was advertised but some would buy the product more if there was a celebrity advertising the product (as shown in figure12)