The Polaroid Corporation is a photographic equipment & supply company based in Massachusetts. It was founded in 1937 by a college dropout who wanted to follow his ideas of the polarization of light. By 1948 Polaroid had a strong presence in their market with the integration of the instant camera. This product revolutionized the photography and many would argue it changed a lot of aspects of society at the time. The next forty years, Polaroid's sales …showed first 75 words of 1914 total…

…showed last 75 words of 1914 total…to be right on as proven by there lowest possible WACC at BBB rating. Polaroid has also forecasted increases in sales and operating profit. Even though Polaroid is optimistic in future years it is important to use any gains from these future cash flows as cushion against industry risk so Polaroid will have lower risk of falling below BBB rating. This is important because raising capital could prove to be difficult if Polaroid does so.