Pfizer - Marketing Case Study
Title: Pfizer - Marketing Case Study
Category: /Business & Economy
Details: Words: 5659 | Pages: 21 (approximately 235 words/page)
Pfizer - Marketing Case Study
Category: /Business & Economy
Details: Words: 5659 | Pages: 21 (approximately 235 words/page)
Objective
The objective of this portfolio is to analyze whether Pfizer Inc. is a market leader of producing ethical products in the pharmaceutical industry in Hong Kong. To achieve this objective, Pfizer needs to enlarge and rectify their marketing communications, (such as, adjust their promotional tools, differentiate their products...etc).
Introduction
Pfizer Inc. is established since 1849 by Charles Pfizer and Charles Earhart and up till now, it has 150 countries using their pharmaceutical products. The headquarters
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first than to make further increment.
Outside competitor like AstraZeneca is following Pfizer's strategic to expand their business. AstraZeneca is very famous in United Kingdom and going to increase the market share in Hong Kong so Pfizer needs to aware this competitor and make necessary arrangements.
References/Bibliography
Fill, Chris, (2002) Marketing Communications: Context, Strategies and Applications, Third Edition, England: Prentice Hall
Pfizer Inc, Internet: <http://www.pfizer.com>. [Accessed on October - November 2003]