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…showed last 75 words of 557 total…of these and make a pitch for humor it effectively pulls in consumers. Also they show that besides being an expensive imported beer Heineken can be a fun party beer for the regular guy just like Budweiser or Coors. So next time that you see a humorous ad take a deeper look into the ad and see if maybe the company or the producers of the commercial have tricked you into a purchase. ------------------------------------------------------------------------ **Bibliography**