Mass media is a distinctive element of today's society. Together, the different elements are a product of societal change, forced regulations, rising living standards, and technological modernization. Mass media includes mediums such as magazines, television, internet, radio, cinema, video games, and cellular telephones. The ability to mass communicate with these devices has had such a massive impact that Denis McQuail describes that "the mass media has primary and crucial importance for the integration of the …showed first 75 words of 760 total…

…showed last 75 words of 760 total…news, instead of waiting for the next days edition to receive that same news. McQuail, Denis. Towards a Sociology of Mass Communication. London. MacMillian Publishers Limited, 1968 Curran, James, Gurevitich, Michael, Woolacott, Janet. Mass Communication and Society. 1st ed. London: Edward Arnold Publishers, 1979 Katz, Elihu, Szecsko, Tamas. Mass Media and Social Change. London: Sage.1981 Wells, Alan. Mass Media and Society. Palo Alto, National Press Books. 1972 Grant, August and Jennifer Meadows. Communication Technology Update. Oxford: Focal Press, 2004.