Ne Product Development - Critical Analysis of Article in IJOPM
Title: Ne Product Development - Critical Analysis of Article in IJOPM
Category: /Business & Economy
Details: Words: 2710 | Pages: 10 (approximately 235 words/page)
Ne Product Development - Critical Analysis of Article in IJOPM
Category: /Business & Economy
Details: Words: 2710 | Pages: 10 (approximately 235 words/page)
Introduction
The traditional approach to new product development (NPD) can be described to start and end with the customer (Slack et al., 2004). However, the focus on NPD has evolved over the years, from having an internal company view to external market view.
The article titled, Customer Support and new product development (Goffin & New, 2001), takes us a step further in the approach to NPD. It discusses a study undertaken by the authors to understand
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Operations Management. 4th edition. FT Prentice Hall.
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