National identity is a group or an individual's collective characteristics by which they are known and recognise themselves with respect to the country they live in or have other ties with. More specifically, literature often refers to patriotism and nationalism attitudes. Patriotism can be defined as one's love of his country (Berns, 1997). Nationalism, on the other hand, is the exalting of one's country and its culture above all others. The difference between the two terms …showed first 75 words of 1045 total…

…showed last 75 words of 1045 total…W. (1997) On patriotism. Public Interest, 127, 19-32. Billiet, J., Maddens, B. and Beerten, R. (2003) National identity and attitude toward foreigners in a multinational state: A replication. Political Psychology, 24(2), 241-257. Budman, M. (2005) Customer loyalty: Are you satisfying the right ones? Across the Board, 42(2), 51-52. Chao, P. and Rajendran, K. (2003) Consumer profiles and perceptions: Country of origin effects. International Marketing Review, 10(2), 22-39. Davidson, P. and Griffin, R. 2000. Management: Australia in a global context. Brisbane: John Wiley and Sons.