ELEVEN INHERENT RULES OF CORPORATE BEHAVIOR by Jerry Mander The following list is an attempt to articulate the obligatory rules by which corporations operate. Some of the rules overlap, but taken together they help reveal why corporations behave as they do and how they have come to dominate their environment and the human beings within it. The Profit Imperative: Profit is the ultimate measure of all corporate decisions. It takes precedence over community well-being, worker …showed first 75 words of 2063 total…

…showed last 75 words of 2063 total…digging up the Earth, corporations blindly follow the codes that have been built into them as if they were genes. We must abandon the idea that corporations can reform themselves. To ask corporate executives to behave in a morally defensible manner is absurd. Corporations, and the people within them, are following a system of logic that leads inexorably toward dominant behaviors. To ask corporations to behave otherwise is like asking an army to adopt pacifism.