Microsoft in the People Republic of China
Title: Microsoft in the People Republic of China
Category: /Business & Economy
Details: Words: 1166 | Pages: 4 (approximately 235 words/page)
Microsoft in the People Republic of China
Category: /Business & Economy
Details: Words: 1166 | Pages: 4 (approximately 235 words/page)
Situation:
Microsoft (MS) is losing money in PRC, partly because of the lack of intellectual
property protection in that market and partly because its product (Windows 3.1) can not meet
local customers" needs due to low level of localization.
Since localization of Window 3.1 seems indispensable for MS to succeed in the
promising PRC market, the question for MS is choosing the best localization solution from
the available three choices. These choices are either leaving the market
showed first 75 words of 1166 total
You are viewing only a small portion of the paper.
Please login or register to access the full copy.
Please login or register to access the full copy.
showed last 75 words of 1166 total
support)
+ ++ -
Product Quality - ++ +
Legal
(Combat piracy)
- ++ -
Sales - ++ ? (probably negative
due to political
consideration)
Cost advantage
(technical process)
++ - +
Time to Market ++ - +
Competition - ++ +
Distribution Status quo ++ -
Standardization - ++ -
Exhibit 3 Congruency Assessment Matrix
Business Resources
For. Jobs
Government Needs Cap. Ex. Tec. Trg. Mgt. Infra. Mkts. Taxes
Economic
Employment + + +
Training + + + +
Bal. of
payments
+ ?
Growth + ? + + + + + +
Productivity + + + + +
Infrastructure + + + +
Fiscal revenues +
Political
Economic Power + ? + + + + +
Credibility + + + + + +
Social
Education + + + + + +
Health +
Housing +
Income equity + + + +