Company Analysis Mediquip S.A., a subsidiary of Technologie Universelle, is a manufacturer of CT scanners, X-Rays, ultrasonic, and nuclear diagnostic equipment. Their competitors consist of other European companies such as Sigma FNC, Eldora, Magna, and Piper. Even though Mediquip is a fairly new player in the medical equipment market compared to their competitors, they hold a global reputation for having advanced technology and proficient after sales service. Mediquip's sales organization consisted of eight country …showed first 75 words of 1182 total…

…showed last 75 words of 1182 total…the competitors, Mediquip should carry out a thorough research on the market before approaching prospects. The idea of a sustainable competitive advantage should be integrated with a greater sense of adaptive selling. Company should be aware of price quotations of competitors'. They should perform cost/benefit analysis to come up with a reasonable price to offer. Overall have more information and be better prepared, and most importantly more responsive to the customers concerns and needs.