Marks & Spencer Case Study
Title: Marks & Spencer Case Study
Category: /Business & Economy
Details: Words: 6950 | Pages: 25 (approximately 235 words/page)
Marks & Spencer Case Study
Category: /Business & Economy
Details: Words: 6950 | Pages: 25 (approximately 235 words/page)
Marks & Spencer
Case Study
Introduction........................................................................ Page 3
EXTERNAL ENVIRONMENT
1.0<Tab/>PEST Analysis................................................................ Page 3
2.0<Tab/>Porters Five Forces Model................................................. Page 4
INTERNAL ANALYSIS
3.0 Auditing the Resources of M&S.......................................... Page 5
4.0 Value Chain Analysis....................................................... Page 8
5.0 Analysing the Culture & Stakeholders in 1998 ....................... Page 11
6.0 Evaluation of M&S´ Strategy............................................. Page 15
6.1 SWOT Analysis..................................................... Page 16
7.0 Recommendations for future Strategies................................. Page 19
Introduction
Marks & Spencer
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unique resources such as brand name and image, to develop new competitive advantages.
-M&S should conduct market research to find out what customers really want.
-M&S should consider appropiate market segmentation.
-Understand and treat each store as individual SBU.
-Separate the food and clothing divisions into separate stores.
-Introduce a new loyalty card for its customers.
-Increase the number of women in its top management who understand customers well.