Marks & Spencers Strategic Analysis. Report
Title: Marks & Spencers Strategic Analysis. Report
Category: /Business & Economy
Details: Words: 5914 | Pages: 22 (approximately 235 words/page)
Marks & Spencers Strategic Analysis. Report
Category: /Business & Economy
Details: Words: 5914 | Pages: 22 (approximately 235 words/page)
Marks & Spencers Strategic Analysis
Report
Ordered by: Ian McKenzie
Conditions: To be structured according to the handout questions.
Author:
Dimitris Tyrikos
Date: 29th April 2002
Contents
1)Introduction
1.2)ROCE
1.3)Return on sales
1.4)Current Ratios
2)Value Chain Analysis
2.1)Inbound Logistics
2.2)Operations
2.3)Outbound Logistics
2.4)Marketing and Sales
2.5)Service
2.6)Firm Infrastructure
2.7)Human Resources Management
2.8)Procurement
2.9)Technology and development
2.10)Core Competencies and competitive advantage
2.11)The core organisational values
2.12)Marks and Spencer strategic focus
2.13)Competence in human resources
2.14)Criticism on core
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