Marks & Spencer Resources, Capabilities & Competitive Advantage
Title: Marks & Spencer Resources, Capabilities & Competitive Advantage
Category: /Business & Economy
Details: Words: 4250 | Pages: 15 (approximately 235 words/page)
Marks & Spencer Resources, Capabilities & Competitive Advantage
Category: /Business & Economy
Details: Words: 4250 | Pages: 15 (approximately 235 words/page)
Marks & Spencer
Resources, Capabilities & Competitive Advantage
Compiled for Paull Robathan.
Author: Kerry Sheehan
Monday, 02 February 2004
1EXECUTIVE SUMMARY
In the period up until the mid 1990's M&S had a market leading share of the clothing market. They used their resources and subsequent capabilities to exploit their differences from the competitors and create competitive advantage by:
*Empowering suppliers/manufacturers with design responsibility
*Closely managing supplier relationships
*Brand management
*Excellent customer service
*Excellent working
showed first 75 words of 4250 total
You are viewing only a small portion of the paper.
Please login or register to access the full copy.
Please login or register to access the full copy.
showed last 75 words of 4250 total