Marketing segmentaion for the hummer suv
Title: Marketing segmentaion for the hummer suv
Category: /Business & Economy
Details: Words: 1273 | Pages: 5 (approximately 235 words/page)
Marketing segmentaion for the hummer suv
Category: /Business & Economy
Details: Words: 1273 | Pages: 5 (approximately 235 words/page)
The Hummer
Table of Contents
Introduction
Market segmentation
AIM General and Segmentation Issues
Decision and Opinion
This case present the current situation of the Hummer jeep originally designed for the military and the new civilian vehicle H2 Hummer. Trying to find some marketing strategies to help the new hummer H2 to raise its sales and face the competition in the market from so many different SUV's companies. Some recommendations are given by the end of
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others.
They have to do a careful market segmentation based on the issues I list before which it has to be measurable, meaningful and marketable.
The firm must decide to market to more than one segment and design a separate marketing mix for each.
I think they set the level too high to reach the 100,000 vehicles by the end of 2005 keeping the same price while too many competitors exist in the market with huge deals.