Marketing assignment
Title: Marketing assignment
Category: /Business & Economy
Details: Words: 2055 | Pages: 7 (approximately 235 words/page)
Marketing assignment
Category: /Business & Economy
Details: Words: 2055 | Pages: 7 (approximately 235 words/page)
Marketing assignment by,
Omar Abdulle - AVCE Business studies Department
To be handed in by, 24th February 2003
To
Marketing Lecturer - Carole Lambert
Table of Content
Terms of Reference/Procedures1
Marketing Strategy (the 4 Ps)1
How I used sources of Primary and Secondary Information5
PEST Factors6
How I analysed the impact of the external environment on my 6
Marketing decisions
How I analysed the marketing context and decided on an6
Appropriate strategy
Break even chart7
Product Life
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axes with each divided into existing and new products. Each cell is designed to accommodate a product in its growing life.
I would place the Nokia 3310 on the product development column because of its mega popularity in the past and therefore the Company of nokia still feel that their biggest seller of all time still has what it takes to compete with the rest and therefore they are willing to give this brand another chance.