Marketing analysis of legend

Title: Marketing analysis of legend
Category: /Business & Economy
Details: Words: 1883 | Pages: 7 (approximately 235 words/page)
Marketing analysis of legend
Overview of Legend Legend Group Limited is a diversified IT company in China with brand "Lenovo" providing advanced IT products and services from computer products, mobile handsets, digital products, to corporate IT solutions. The history of Legend goes back to 1984, in which Institute of Computing Technology, Chinese Academy of Sciences, established the Group, by 20,000 RMBs and 11 scientists. By 2002, Legend Group Limited, which once existed only as a wholesale distributor for U.S. and European brands, …showed first 75 words of 1883 total…
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…showed last 75 words of 1883 total…Publishers Limited, Sunderland. Kotler, P., Armstrong, G. Saunders, J. & Wong, V. 2002, Principles of Marketing, 3rd European Edition, Prentice Hall Europe, Essex. Proctor, T. 1996, Marketing Management: Integrating Theory and Practice, International Thomson Business Press, England. Saker, J. & Smith, G. (ed), 1997, European Cashbook on Principles of marketing, Prentice Hall Europe, Hertfordshire. Birthday of Consumer Notebook PC Lily Angel "Tianyi S180", 2003, Retrieved: December 23, 2003, from The Debut of "Tianyi" - Brand-New Notebook for Consumers, 2003, Retrieved: December 23, 2003, from

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