Marketing Strategies for Cell C

Title: Marketing Strategies for Cell C
Category: /Business & Economy
Details: Words: 1538 | Pages: 6 (approximately 235 words/page)
Marketing Strategies for Cell C
MARKETING PHILOSOPHY AND COMPETITIVE MARKETING STRATEGIES FOR CELL C It has been argued that "strategic marketing planning can be viewed as the solution to multitudinous issues which face modern management" (Haris, 1996). Indeed, it is often contended that the process of strategic marketing planning is crucial since planning determines what must be done in the future whilst giving an opportunity to test what has been achieved against the framework of the existing plan. However, it is …showed first 75 words of 1538 total…
You are viewing only a small portion of the paper.
Please login or register to access the full copy.
…showed last 75 words of 1538 total…on customer confusion and finding own niches, e.g. References  Haris, 1996, Piercy, 1997 adapted from article posted on Gmarketing website. Written by J. C. Levinson  "De-mystifying Marketing plans" G marketing. D.K Schofield  "Competing for the future" Harvard Business Review, July /August 1994- G. Hamel & C.K. Prahald  "Strategic Intent" Harvard Business Review, May/June 1989 - C.K. Prahalad & G. Hamel  "Marketing Management" A. Arbee & K. Naidu, Book 1 Marketing Pilosophy and Strategy. 2001/2 edition

Need a custom written paper?
Buy a custom written essay and get 20% OFF the first order