In Taiwan, the Chinese have a tradition on the first day of the seventh lunar month, or what's call Ghost Month. This is when the gates of hell open wide and the spirits are allowed a month of feasting and revelry in the world of the living . The Eastern societies try to appease the dead, rather than trying to reject the dead, by inviting the ghost into the world of the living. The Taiwanese prepare …showed first 75 words of 871 total…

…showed last 75 words of 871 total…the year. In addition, Kimberly-Clark's share of the NT$6000 million market (US $18 million) increased by 14 percent during the month. Kimberly-Clark is now looking at ways to roll this program into other Asia markets. References: http://www.lyberty.com/encyc/articles/ghostmonth.html 3/30/05 http://www.sinica.edu.tw/tit/festivals/1096_Ghosts.html By: Cliff Vost 3/30/05 Communication World May-June 2004, Case in Point: Campaign Turns to "Ghosts to Rally Paper Towel Sales in Taiwan" by Darren H. Burns