Business Research Project: Sony Ericsson Mobile Phone Marketing research comprises one of the most important and fascinating facets of marketing. It links the consumer, customer and public to the marketer through information which is used to identify and define marketing opportunities and problems; to generate, refine and evaluate marketing actions; and to improve understanding of marketing as a process and of the ways in which specific marketing activities can be made more effective. This assignment …showed first 75 words of 553 total…

…showed last 75 words of 553 total…of the product itself. Research objectives are based on gaps in knowledge of the target audience. Since this product is new for Sony Ericsson, the gaps are wide and there will be a need to gather vast amount of knowledge of their target audience. There will be an investigation into the response of a new hand held portable gaming mobile device among mobile phone users and games enthusiasts, and identify issues for research and development.