Introduction & Background Information Newtown Sports Centre is a community Leisure facility located within the grounds of Newtown High School. You have been tasked with developing a strategic marketing plan for the centre for the next 3 years. The centre broadly comprises of the following facilities: - 6 badminton court sports hall Activity/party room Refreshment area (vending machines only) Health Suite Large fitness suite 2 floodlit outdoor multi-sports games courts The centre currently operates a varied programme …showed first 75 words of 3229 total…

…showed last 75 words of 3229 total…a strategy for delivering Government's sport and physical activity objectives) Leisure News. Ives, J (Dec 2003) Pressure Grows in Health Debate Leisure Management (Sept 2003) A Bright Future - Overview of 2002 Council Strategy (2003/4) McDonald. M (2002) Marketing Plans. How to Prepare them, How to use them (5th Edition) Mintel Report (2002) Leisure Centres and Swimming Pools - UK Mintel Report (2003) The Leisure Business Recreation (Jan 2003) Riley. R, Just What is Game Plan? Recreation (October 2003) So, what do kids want?