The supermarket industry is very competitive. The average consumer has more than five choices in their immediate geographic location and over twenty choices within any major city. The marketing mix plays a key role in enticing consumers to spend at your grocery store verses the competition up the street. With so many stores to choose from the competition is fierce within the grocery industry. The right product mix, price, place, product, and promotion, will help …showed first 75 words of 1179 total…

…showed last 75 words of 1179 total…to shift to the overall shopping experience. Safeway currently has a task force that is focusing on revamping the marketing department. As long as they stick to the marketing mix they will be successful. Works Cited: http://www.home.safeway.com/store/infocus/news/fea/primemedia_2004_12_20_eng-primemedia... http://www.marketingteacher.com/Lessons/lesson_place.htm viewed January 2, 2005 William D. Perreault, Jr. & E. Jerome McCarthy Basic Marketing (14th ed.) McGraw-Hill/Irwin, 2002 New York, NY