Marketing Mix 3 The Four P's 3 Product 3 Place 4 Price 5 Promotion 6 Marketing Mix and the Market Plan 7 References 8 Marketing Mix The marketing mix revolves around the customer and their desires and/or needs. Although the customer is not included in the marketing mix, the customer is the center of the marketing mix profile -- "The customer should be the target of all marketing efforts" (Perreault & McCarthy, 2005, p.38). The marketing mix is a piece of the …showed first 75 words of 1131 total…

…showed last 75 words of 1131 total…th ed). [University of Phoenix Custom Edition e-text]. New York: McGraw-Hill/Irwin. Retrieved April 6, 2006, from: University of Phoenix, Resource, MKT/421--Introduction to Marketing Application Website: https://mycampus.phoenix.edu/secure/resource/resource.asp Kotler, P., & Keller, K. (2006). Marketing Management (12th ed.) [University of Phoenix Custom Edition e-text]. Upper Saddle River: New Jersey. Retrieved April 6, 2006, from: University of Phoenix, Resource, MKT/421--Introduction to Marketing Application Website: https://mycampus.phoenix.edu/secure/resource/resource.asp