Introduction Marketing is the process of planning and executing the conception, pricing, promotion, and distribution of ideas, goods, and services to create exchanges that satisfy individual and organizational goals. Basically marketing is a necessary part of our daily life. Not only are products and services marketed but we market ourselves as part of everyday business. Earlier this week I spoke with a friend of mine who works for H and R Block, I asked how …showed first 75 words of 1301 total…

…showed last 75 words of 1301 total…should be implemented and to what degree they are necessary. According to Kotler et al., the mix is a set of "controllable tactical marketing tools ... that the firm blends to produce the response it wants in the target market". Therefore, in today's business, they must have an effective marketing program that includes all four of the marketing mix elements and ensured that they are properly mixed it they want to achieve the organizations marketing objectives.