r. 11/04/99 TR 2:30-3:45 Marketing Strategies Penetration Thomas Nelson uses different marketing strategies to penetrate the market to increase sales. The NKJV Bible is aggressively marketed when the product falls short of sales goals or the company is trying to break into a new market. They use strategies such as paying Christian music groups to encourage and sell the Bible while they are on tour singing. The most important strategy is the NKJV relaunch. This technique …showed first 75 words of 790 total…

…showed last 75 words of 790 total…being part of the target market. People who believe are just as important as those who don't believe. Many of the Bibles are sold to those who believe in God, people who are new in the faith, and people who want to possibly become Christians. These Bibles are not limited to any certain area or different kinds of people, the purpose of the Gospel is reach all, because the Lord's will is that none perish.