Fixx® is the dynamic name we chose for our product. Our first goal is to create a name that sticks out in our consumers' minds. Our product provides an everyday service: to help young professionals, the generation Xer's. Each weekday, the one thing on young professional' minds at work is sleep. Going with this idea, we created the catchy slogan "Get your Fixx®". This slogan states our product's name, and tells …showed first 75 words of 660 total…

…showed last 75 words of 660 total…product, then Xer's, who are skeptical about buying our product, will buy our drink, and try the sample. Internet and Mail-in Survey Buy offering a mail-in survey we can learn about what the target group thinks about our product, and we can give free-samples of our product, for turning in the survey. This will allow us to gain in learning about our consumer market, as well as find new customers through the samples we offer.