Spider-man Spins a Promotional Web on the Web The movie Spider-man has hit new box office highs as it has taken the movie industry by storm with its May 2002 introduction. In addition to smashing records, the movie also pioneers a new first, as it used its Web site as a promotional tool to hype the movie over a year in advance of the movie debut. Quite intentionally, the launch of the Web site marks the 38…showed first 75 words of 541 total…

…showed last 75 words of 541 total…used to generate excitement and interest in the new Spider-man movie and related merchandise. This site contains many interactive features and links, which could leave you in a "web" of entertainment for hours. However, the focus of this exercise is to have the viewer get a sense of the powerful innovative tools that can be integrated into a winning promotional strategy, both in terms of promoting the movie, as well as the all-important merchandising strategy.