Introduction. The 'Stroop Effect' was first introduced in 1935. It originated from the theory of automatic processes. It is clear that some processing activities become automatic as a result of prolonged practice eg. Typing, driving, etc. Automatic processes therefore are fast, require no attention and are unavoidable. Stroop believed that there was some evidence that word identification may be a form of an automatic process. In the experiment participants had to name the colours in which …showed first 75 words of 698 total…

…showed last 75 words of 698 total…should also be conducted in a sound proofed room in order to minimize the number distractions. ) References: Stroop, J. R. (1935). Studies of interface in serial verbal reactions. Journal of <Tab/><Tab/> Experimental Psychology, 18, 643-622. Flowers, J. H., Warner, J. L., & Polansky, M. L. (1979). Response and encoding<Tab/><Tab/> factors in ignoring irrelevant information. Memory and Cognition, 7, 86 - 94.