Key elements of marketing planning that contribute to the success of the planning process
Title: Key elements of marketing planning that contribute to the success of the planning process
Category: /Business & Economy
Details: Words: 1865 | Pages: 7 (approximately 235 words/page)
Key elements of marketing planning that contribute to the success of the planning process
Category: /Business & Economy
Details: Words: 1865 | Pages: 7 (approximately 235 words/page)
Marketing Planning Assignment 1 What are the key elements of marketing planning that contribute to the success of the planning process? "Marketing is the delivery of customer satisfaction at a profit. The goal of marketing is to attract new customers by promising superior value, and to keep current customers by delivering satisfaction."(P.Kotler, Principles of marketing, 2nd ed, 1999, pg xvi.) It's for this reason marketing planning is considered important by many theorists. As suggested by
showed first 75 words of 1865 total
You are viewing only a small portion of the paper.
Please login or register to access the full copy.
Please login or register to access the full copy.
showed last 75 words of 1865 total
of marketing Management, Vol 5 (1), pp.1-18 Hill, J, McGowan & MacLaran (1998) "developing marketing planning skills: combing theory and practice" Journal of Marketing practice: Applied Marketing Science, Vol 2 (3), pp. 69- 84 Pearson, G &Procter, T (1994) "The Modern framework for Marketing Planning" market intelligence & planning, Vol 12 (4), pp.22-26 (Copies of journals used are shown in the appendix) Additional References R W. Brooksbank, European journal of marketing, 1991, page 23 P.Kotler, Principles of marketing, 2nd Ed, 1999, pg xvi