1. INTRODUCTION Toyota is Japan's biggest car company and the second largest in the world after General Motors. It produces around eight million vehicles per year, about a million fewer than the number produced by General Motors. Toyota markets vehicles in over 160 countries. The company dominates the market in Japan, with about 45% of all new cars registered in 2004 being Toyotas. Toyota also has entered in the uropean and North American market . It has significant market shares …showed first 75 words of 2373 total…

…showed last 75 words of 2373 total…York: Rawson Associates. Rupert, M. (2000) Ideologies of Globalization: Contending Visions of a New World Order. London: Routledge Toyota Motor Corporation SWOT Analysis. September 2004. EBSCO Journal Yasuhiro, M. (1998) Toyota production system: an integrated approach to just-in-time. Norcross, Ga. : Engineering & Management Press, 1998. Websites: http://www.answers.com/topic/toyota-motor-corporation-adr http://www.carpages.co.uk/toyota/toyota_celebrates_milestone_26_10_04.asp?switched=on&echo=922371671 http://www.toyota.co.jp/en/about_toyota/history/index.html