International marketing plan
Title: International marketing plan
Category: /Business & Economy
Details: Words: 5077 | Pages: 18 (approximately 235 words/page)
International marketing plan
Category: /Business & Economy
Details: Words: 5077 | Pages: 18 (approximately 235 words/page)
Table of Contents
Preliminary International Marketing Plan 3
Research & Development: 3
Cultural Awareness: 4
Legal Issues: 7
Human Resources Management: 9
Information Technology: 10
Product Adaptation: 10
Future Expansion 12
Financial Plan 13
Pricing Policy for Market Penetration 15
Financing Company Global Operations 17
References 19
Citations 20
International Marketing Plan
Preliminary International Marketing Plan
Any company located in the United States (U.S.) that wishes to substantially increase return on investment, market share, and sales may have to look to international markets in order to
showed first 75 words of 5077 total
You are viewing only a small portion of the paper.
Please login or register to access the full copy.
Please login or register to access the full copy.
showed last 75 words of 5077 total
York, NY. M. Shanken Communications, Inc
Masciana, E. (1996). Shortcuts on wine. Everything the wine lover needs to know. Santa Barabara, CA. Capra Press.
McCarthy, E. & Ewing-Mulligan, M. (1998). Wine for dummies (2nd ed.). Foster City,
CA. IDG Books Worldwide, Inc.
Theodosiou, Marios; Katsikeas, Constantine S. (2001). “Factors Influencing the Degree of International Pricing Strategy Standardization of Mulitnational Corporations”.
Zraly, K. (1998). Windows to the world. Complete wine course (1999 ed.). New York,
NY: Inhilco, Inc.