Introduction In today's business world, often companies simply cannot stay domestic and expect to maintain and increase their markets. Organizations must decide if it is beneficial to go international, then define its international marketing policies and objectives to create an effective promotional campaign. Global companies that offer superior products for lower prices can threaten a domestic company's market. This is often a force that attracts companies to enter the global marketplace. The need for more …showed first 75 words of 1256 total…

…showed last 75 words of 1256 total…times they can create new opportunities. In assessing the environment, it is important to find new business opportunities, new market places, and companies with which some form of cooperative arrangement can be developed References: Field, A. (2001). Line 56.com. Sweden Unplugged. Retrieved on April 1, 2006 from http://www.line56.com/articles/default.asp?articleID=2924&TopicID=1. Nylander, J. (2005, October 28). Sweden.SE. Retrieved March 28, 2006, from <Tab/>http://www.sweden.se/templates/cs/Article____12829