Environmental Forces In the business market there is so much competition that companies sell outside the country to increase sales. Increasing internationalization of business is requiring managers to have a global business perspective and an understanding of the differences in the environmental forces of the markets in which they operate. Decision making in the international environment is more complex and having an understanding of the external environmental forces enables international managers to be alerted to …showed first 75 words of 1946 total…

…showed last 75 words of 1946 total…A larger group of students, 70 per cent, now go on to university. More than 42 per cent of the workforce is female which leads to an increased role for women in the family's decision making. This is important to marketers for their promotional programs. Many aspects of cultures make for different business decisions. It would be more difficult to run a business in Australia because of the many different religions and languages of a multicultural society.