Running head: DURATION OF ICON How Much Information Will an Individual Store in His or Her Iconic Memory? Evelyn Delgado Queens College/ CUNY How much information will an individual store in his or her iconic memory? In a given time, individuals are able to perceive more information than they can verbally encode. This is the process by which a visual stimulus is transformed to neurons to enable the brain to store information in the immediate …showed first 75 words of 1837 total…

…showed last 75 words of 1837 total…Df Ms F P Condition 12. 2658.89 31.46 0.000 Subject 16 1664.44 Condition X Subject 32 84.50 Residual 78 459 Total 128 Table 3 Bibliography References Erdman, B., & Dodge, R. (Psychological studies on reading.) Sited in R. Woodworth & H. Schlossberg Experimental Psychology. New York: Holt, 1958. James, J., Schneider, W., and Rogers, K. MEL LAB: Experiments in Perception, Cognition, Social Psychology & Human Factors. Pittsburgh: Psychology Software Tools Inc., 1994. Neisser, U. (1967). Cognitive Psychology. New York: Appleton-Century-Crofts. Sperling, G. (1960). The information available in brief visual presentations. Psychological Monographs, 74 (Whole number 11).