Hitting the Wall: Nike and International Labor Practices
Title: Hitting the Wall: Nike and International Labor Practices
Category: /Business & Economy
Details: Words: 4449 | Pages: 16 (approximately 235 words/page)
Hitting the Wall: Nike and International Labor Practices
Category: /Business & Economy
Details: Words: 4449 | Pages: 16 (approximately 235 words/page)
Case Study
"Hitting the Wall: Nike and International Labor Practices"
Nike's strategy of shaving costs caused ethical dilemmas that ultimately damaged its reputation. Nike outsources all of its manufacturing. This approach has provided Nike with huge profits, "from a 1972 level of $60,000 to a startling $49 million in just ten years" (Bartlett, Ghosal, & Birinshaw, 2004). "Production is now globalised, with different countries concentrating on different parts of the process depending on what they are good at, or
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